Chapter Six | This Is What We Do. This Is For You. For Everyone's Success. | Chapter 6 of 6
Promotional products are an effective tool to use in marketing and messaging. When the right products are bought, they are a gift that starts building a relationship by having your name and or message on something your audience sees.
Every time the user looks at your name, they’ll think of you, and the utility of what’s given is appreciated. For example, I like mugs, travel mugs, pens that write well, a nice notebook that falls open easily for meetings. A good bag is always practical. Whether a briefcase or a tote bag they’re good. Want to make it environmentally friendly, use it after the event they’re given at. One great way to have anything used more than once is to do good design on it. If your logo is plain looking, drop it down in the corner and make the bag blank. The logo may not be as visible, but it won’t be either if the bag is a billboard and gets stored in the basement until cleanup day. Of course, beyond the logo and/or message is the risk that some real design will appeal to some and not others. Taste varies, but if you have something good to work with, use it. Making something look better is better, so go for it!
People are far more likely to keep something if their name is on it. Susan is not likely to use Dave’s mug when his name’s on it. People like to see their name and if the product is decent, it’s more likely to be used.
There are so many ways branded products can work for you. To be sure of results, let Brougham help with your success. Quality lasts!